Monitoring your Adobe Target campaigns

When you have tens or hundreds of tests running across your websites you need a way to monitor all your campaigns to be sure everything is okay. Adobe Target makes it very easy to change content and I've experienced situations where "Offers" have been edited in error which has resulted in incorrect or broken "Offers" being displayed, moreover several situations where mboxes have been mistakenly removed resulting in the termination of a test. Unfortunately there's no "out of the box" way to quickly review all your campaigns on one screen. The workaround I'm going to propose requires that you have; SiteCatalyst, Report Builder & the TNT integration Plugin.

Step 1) Create a data block using Report Builder using your Adobe Target Campaign as the dimension, I usually look at the last 7 days.


Step 2)  Add orders to your data block and you're nearly done.


Step 3) I now schedule the report so I receive daily and add an Excel "Sparkline" so I can see a trended view of the orders. You can see from the graphic below, this is a pretty basic health-check however it's normally enough to tell you whether something has gone wrong. Hopefully Adobe will look into adding improved reporting options in the future.

(Click to enlarge)